国家广电总局电视剧司司长：平台勿封闭垄断，不要迷信市场数据

\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e封面新闻记者雷蕴含\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e3月13日，2026中国电视剧制作产业大会在深圳举行。国家广播电视总局电视剧司司长冯胜勇进行现场发言。他表示，头部网络视听平台不可自我封闭、意图垄断，呼吁行业开放协作、回归内容本心，构建健康产业生态。\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: center\"\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 16px; margin-top: -30px; text-align: center\"\u003e\u003cspan class=\"img-desc\" style=\"color: rgb(127,127,127); font-size: 15px\"\u003e图源主办方\u003c/span\u003e\u003c/p\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e冯胜勇指出，头部网络视听平台必须强化“做大市场”的理念，进一步强化数据公开透明前提下“\u003c!--VERTICAL_CARD_BEGIN_0--\u003e保底＋分成\u003c!--VERTICAL_CARD_END_0--\u003e”的商业模式，实现“\u003c!--VERTICAL_CARD_BEGIN_1--\u003e收益共享、风险共担\u003c!--VERTICAL_CARD_END_1--\u003e”，将好内容的选择权交给观众，由市场认同来为好内容买单，形成良性循环，助力行业焕发生机活力，特别是让中小制作机构看到信心和希望。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e他呼吁平台树立开放思维，“少一些自制、多一些共创”。平台不必自产自销，引入更多优质内容、多方共赢，才能丰富内容供给。他同时提出，平台应多创新、多包容，少对标、少提纯，对标是落后的开始，过度提纯只会越走越窄。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp class=\"formatted\" style=\"font-size: 19px; line-height: 30px; margin-bottom: 30px; text-align: justify\"\u003e针对创作导向，冯胜勇强调，不可迷信明星效应与所谓的市场数据，“如果妄想通过揣测和迎合观众偏好来搞作品，那么最终会被用户抛弃。我们要对观众有敬畏之心，多一些创作信念，少一些商业心态，更不能急功近利。”\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp\u003e\u003cb\u003e【如果您有新闻线索，欢迎向我们报料，一经采纳有费用酬谢。报料微信关注：ihxdsb，报料QQ：3386405712】\u003c/b\u003e\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003c!--PARAGRAPH_3--\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]):not(.qn-editor-copy){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content .qn-editor-copy p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:unset;line-height:unset;margin-bottom:unset;word-wrap:unset}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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